- Plan and execute innovative end-to-end demand generation programs, including paid media campaigns, webinars, emails, lead nurturing programs and more.
- Work cross-functionally with Events, Digital, Content and SEO marketing to optimize the delivery of high-value content and touchpoints at the optimal moment in an account’s discovery and sales journey, meeting critical pipeline goals
- Work closely with Business Development teams to support their targets with adequate pipeline of leads and opportunities.
- Identify and implement tactical marketing initiatives in response to market circumstances.
- Identify, define and execute communications plans to create brand awareness, gain new customers, develop existing clients (cross-sell, up-sell), client retention and win-back.
- Monitor competition closely, and come up with strategies to stay ahead.
